Here's the short version.
For thirty years I've coached golfers of every level. And for most of that time, I watched something that didn't sit right: the harder people tried to do it “right” — the more positions, checkpoints and swing thoughts they piled on — the worse they got.
The instruction wasn't helping them. It was burying them.
I couldn't un-see it. Talented players who couldn't take their range swing to the course. Good golfers who'd stopped enjoying the game. People blaming themselves for failing at something that was quietly rigged against them.
The finding that started it
In 2004, I got a piece of the answer. I was part of a biomechanical study of the golf swing, run by independent sports scientists — people with no stake in the golf-instruction industry. What they found contradicted almost everything the game is taught. The body isn't the engine of the swing. It's reacting to something else.
That one finding cost me the next twenty-five years.
Because once you see it, you can't stop pulling the thread. It led me out of biomechanics and into how humans actually learn — the same way we learn to walk, or throw a ball — and toward a way of coaching golf that works with your nature instead of against it.
Why I say it the way I say it
I'm not interested in being polite about this. The gentle version — “well, there are lots of ways to swing a club” — hasn't helped anyone. So I say it plainly. That's where the UNFK name comes from. Not to shock. Because after thirty years, someone needs to.
That work became a body of books and coaching under UNFK Golf. And the whole argument — distilled down to something you can read on a Saturday and feel on the range the same day — became The Golf Lie.
I've probably thought harder about throwing the club than any coach alive.
That's not a boast. It's just what happens when you spend a quarter of a century refusing to let one idea go.
If this sounds like you
If any of it rings true — if you've felt buried by your own golf and suspected it wasn't your fault — then you're my kind of golfer. I'd love to help you find the player that's been in there the whole time.
Start here: read The Golf Lie.
If it lands, we'll go from there.